Born in 1959, Sabri started Television Airtime Services Sdn Bhd in 1992 after 10 years working with TV3/NSTP group. He has been actively involved in the development of private television operations in Malaysia since the inception of TV3, subsequently acquired Metrovision in 1996 and involved in consolidation of the TV3 group into Media Prima in 2000. Graduate in business and management, Sabri worked in banking and finance before joining the broadcasting and advertising industry. Currently, via Television Airtime Services, Sabri oversees the implementation of mobile solutions for e-Government through a subsidiary company, DAPAT Vista Sdn Bhd. Sabri is known in the broadcasting and communications industries for his work with some of the most prominent broadcasting and communications experts and specialists in Malaysia, as well as in the ASEAN region. Other directorships includes Big Tree Outdoor Bhd, Synchrosound Studio/HOT FM, and Media Prima Digital. He is also Chairman for the Malaysian Coalition for the Prevention of Child Sexual Abuse (MCPCSA), as well as the Child Helpline Malaysia. Sabri is also a Member of Majlis Penasihat dan Perundingan Kanak-kanak Kebangsaan.
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